Modernizing eCommerce Store for London’s most loved sustainable handbag Brand

A seamless and stress-free shopping experience

To provide Lawful London’s customers with a stress-free and intuitive shopping experience, Atharva developed a highly responsive and user-friendly ecommerce website. To achieve this, we utilised several techniques such as simplified and responsive design, improved navigation, optimisation for mobile, high-quality images, social proof, and rigorous testing.

By simplifying the design, we ensured that customers could easily find what they were looking for without any confusion. We also focused on making the website responsive, which allowed customers to access the website from any device, whether it be desktop or mobile. Additionally, we optimised the website’s navigation, making it easy for customers to browse the website and find the products they need. we optimised the website’s code by minifying CSS and JavaScript files, reducing file sizes and improving load times. We also compressed and resized images to reduce their size and implemented lazy loading, which allowed images to load only when needed, further reducing overall page load time. And finally, we implemented a secure checkout process to ensure that customers’ personal and financial information remained protected, building trust in the brand.

Effective ways to attract and engage customers

Attracting and engaging customers is crucial for any business, and Lawful London was no exception. To make their website more engaging and user-friendly, Atharva implemented various features and integrations that helped to improve customer retention and boost sales.

Gift Cards

One of the most innovative engagement models that Lawful London adopted was the implementation of the gift card feature. With this feature, we enabled our client to provide customers with the option of purchasing gift cards in various denominations. Customers could easily redeem their gift cards at checkout, which was a great incentive for them to make purchases.

Press Page

Another impactful feature implemented was the Press page, which showcased the famous press that had published Lawful London. This not only created a brand impact but also helped to build trust with potential customers.

Return and Exchange Form

We also implemented a Return and Exchange form on the return page, allowing customers to generate tickets to return and exchange products. This not only made the process easier and hassle-free for customers but also helped to build trust and credibility with Lawful London.