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contact@atharvasystem.com
Healthcare
Insurance
Hospitality
Marketing & Sales
Media
Real Estate
Technology
Putting automation,
experience and mobility
in action
Industry
Manufacturing
Location
UK and Europe
FlexiTog was in search for a fully integrated system that improve sales and operations
To thrive in today’s competitive market, it’s essential to be responsive to customer needs. For Flexitog, the leading manufacturer of thermal workwear clothing in the UK and Europe, this meant finding a new approach to managing multiple websites, stock at various warehouses, and automating processes to deliver exceptional customer service. The company knew that to stay ahead, it needed a fully integrated system that would allow it to quickly respond to customer inquiries, streamline operations, and enhance the overall customer experience. That’s why Flexitog turned to Atharva for solutions that would enable them to transform customer experience.
Challenges
Managing multiple websites and stock at multiple warehouses
The client wanted to provide an exceptional customer experience as it was crucial for differentiation. With multiple websites to manage customers, vendors, and stock, the main issue was to handle stock levels across multiple warehouses and ensure a seamless sales flow with features such as payment gateways and shipping integration. Flexitog needed a fully integrated system that starts with pre-sales inquiry management, encompassing CRM, Sales, Inventory Management, RMA, and Accounting.
Decentralized data and lack of Automation
FlexiTog wanted to streamline reports and follow-up with their customers, such as identifying customers who haven’t purchase in a year or customers who haven’t bought products from a particular category. To achieve this, Flexitog wanted to automate the process of creating CRM leads based on past data and scheduling activities for different employees.
Buying journey and user experience
There was a need to improve the user experience and performance of FlexiTog web platforms to deliver a competitive edge. Our analysis found the requirements for convertible web pages, it’s relevancy to the customers, and a seamless checkout experience.
Automating sales orders
Flexitog recognized the need to respond better and faster to customer needs by introducing a mobile application that allows customers to manage automatic orders based on their budgets.
Delivered more than 100 features of website, customer reports, accounting and sales flow.
Solutions
Enabling workflow automation with a complete Odoo ERP solution
We implemented Odoo ERP to centralize all the data sources, modules, and created a fully integrated system that initiated pre-sales inquiries managed in CRM, Sales, Inventory Management, RMA, and Accounting.
To ensure success, we organized a strong implementation team of leaders from all areas of the company, beginning from sales to accounting to operations. This approach allowed for better communication and collaboration, ensuring that the implementation process went smoothly and met all requirements.
We enhanced CRM, Accounting, and other areas with more technical features such as automated lead creation based on past data, scheduled activities, and employee assignments.
Highly customized Odoo theme with advanced features
With a high level of customization, we converted Odoo theme into an user-friendly and intuitive experience. It included user-centric designs, multiple integrations, advanced checkout flow, and many other technical features.
Based on the product types, we designed multiple product detail pages, providing a more detailed and technical view of the products. It helped the customers make informed decisions while purchasing products.
Features
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New Advanced Product Detail Pages
We introduced an advanced product detail page for Flexitog, enabling customers to add multiple variants of a product. In addition, we incorporated a unique feature that allows customers to set personalized messages for each variant.
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Advanced Checkout Flow
Customers can easily upload their logos for customized products. We’ve also implemented third-party shipping integration that considers factors such as weight, products, and customer location, ensuring a smooth and hassle-free checkout experience.
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Upsell Product Purchasing Flow
Our team successfully implemented an innovative Upsell Product Purchasing Flow for Flexitog, enabling customers to make purchases based on Pack or Box Quantity.
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Custom Module to Manage Product Return
We developed a bespoke module to streamline the product return process, enhancing user experience and simplifying the return flow management for the company.
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Custom Budget Management
We created a custom budget management module that allows FlexiTog Team to add monthly budgets and get reports based on income and expenses from accounting.
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A Feature to Offer Free Products
In order to drive customers to buy more products from FlexiTog, we implemented a Free Product feature. This allows customers to receive a free item with their purchase, increasing the value of their order and encouraging repeat business.
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Dynamic Reports
Our client could generate customized reports based on specific time frames with a dynamic reporting system. With this system, they can quickly and easily identify customers with no sales, outstanding balances, underperforming product categories, and more.
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Many more Advanced Features
Our team integrated advanced features such as Trustpilot Integration, Custom Email Templates, Advanced Product Search, and Customer Reports, which improved the overall functionality of ERP and web platforms to serve customers better every day.
Technology Stack
Software
Odoo 14 Enterprise
Database
PSQL
Language
Python
“Main challenge with FlexiTog was to understand their requirements from multiple clients. We need to combine their requirements and give a perfect solution which best fits with them.”
Kundansinh
Odoo ERP Manager | Atharva System
Result / Outcome
Bettering performance everyday since 2 years
FlexiTog Digital Transformation
FlexiTog is now a connected and coherent system with centralized data and resources that brought the transparency which was missing earlier. The new connected culture took the enterprise to automation and a sustainable supply chain.
Making FlexiTog more efficient every day
Over the last two years, we have delivered FlexiTog with over 100 new features across
the entire system. We are continuously adding more features and bettering performance
every day since last 2 years.
Stepping to the next phase
We are currently creating the next phase, enabling Sales Automation with a mobile app. The app can be shared with their customers to manage automatic orders. It will help FlexiTog with a unified view of demand.
Case Studies
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