A brand-centric web presence that connect Taaroa’s maritime mobility innovation to the Europian riders and leisure market
TAAROA, a French brand founded in 2012, has made a name for itself in the European leisure-driven hydrofoil market with its impressive range of designs. They are known for their innovative use of the latest technologies, including computational modeling and a data-driven approach, to achieve cutting-edge hydrofoil performance.
When TAAROA approached Atharva, they had a clear vision for their strong online brand identity. They wanted a web presence that would reflect their brand’s high-tech and innovative approach to hydrofoil products and inspire a new generation of riders. Atharva worked closely with TAAROA’s team to understand their requirements and meet their expectations.
Challenges
The client wanted to create a simple, user-centric, and elegant e-Commerce website that meets new standards and approaches surfing enthusiasts. They wanted a platform that would manage their products and sales while reflecting their brand’s image through unique designs for product pages, team pages, and more.
However, the most significant challenge was understanding TAAROA’s specific design requirements and its unique product filters based on multiple parameters. Atharva had to delve deep into TAAROA’s vision to come up with a solution that would enable users to filter through products with ease, while at the same time maintaining a clean and minimalist design.
